Morgan

Health

Morgan Health, a JPMorgan Chase business unit, focuses on improving employer-sponsored healthcare. I partnered with the Morgan Health and JPMorgan Chase brand teams to develop and launch a new visual identity for the business. The rebrand includes a website, presentation materials, business cards, a brand book, photography direction, tone and voice, a social media campaign, and various reports.

We created a new system that drew inspiration from modern wayfinding. The graphic identity uses various wayfinding symbols and aerial photography to evoke motion and forward movement.  

Client: Morgan Health   |   Role: Creative Director